A working page for your next decision

Competitor Analysis Template

Compare the customer's real alternatives using dated evidence. An alternative may be a spreadsheet, a service provider or choosing to do nothing.

Your working copy

Fill in the fields, then download or print. Nothing is uploaded. Refreshing clears unsaved work unless you choose local saving.

Illustrative example

This example explains how to use the worksheet. It is not a real company, a recommended target or a record of results.

Customer and job: Independent repair shops tracking estimates awaiting customer approval.
Alternatives: Existing booking software; shared spreadsheet; paper job cards; manual phone follow-up.
Comparison criteria: Approval visibility; setup effort; audit history; integration needs; cost basis.
Evidence and checked dates: Official product documentation checked on the research date. Pricing still requires a vendor quotation.
Gaps and tradeoffs: A spreadsheet is flexible but status changes need manual discipline. Dedicated software may take longer to set up.
Positioning hypothesis to test: Test whether a simple approval history matters more than additional reporting in five workflow interviews.

Choose one real decision and use the same customer segment throughout.
Record facts, estimates and unknowns separately. Attach source URLs and dates to claims.
Review the tradeoffs with the people doing the work, then assign the next action.
Revisit the worksheet when the evidence changes. A completed form is not proof that the business will work.

Original Startup Genius worksheet. You may adapt it for your own business. See terms of use.