A working page for your next decision

Startup Experiment Plan Template

Make an experiment useful before you run it: choose the decision, the evidence and the conditions that will change your mind.

Your working copy

Fill in the fields, then download or print. Nothing is uploaded. Refreshing clears unsaved work unless you choose local saving.

Illustrative example

This example explains how to use the worksheet. It is not a real company, a recommended target or a record of results.

Hypothesis: Repair advisers will use one approval queue during the morning job review.
Participant segment and exclusions: Small shops with one shared service desk; exclude multi-location chains from this first test.
Method and safeguards: Two-week manual prototype. Explain that status is entered by staff and must be checked against the original approval.
Measure and decision threshold: Observe use on at least 8 of 10 working days in each pilot shop, with no incorrect approval action.
Time, cost and owner: One founder, two pilot shops, ten working days, maximum 20 hours of support.
Result, limitations and next decision: Not run yet. Decide whether to continue, change the workflow or stop after the planned review.

Choose one real decision and use the same customer segment throughout.
Record facts, estimates and unknowns separately. Attach source URLs and dates to claims.
Review the tradeoffs with the people doing the work, then assign the next action.
Revisit the worksheet when the evidence changes. A completed form is not proof that the business will work.

Original Startup Genius worksheet. You may adapt it for your own business. See terms of use.